Narayana Nethralaya's eye donation campaign rests on a single fact that most people have never been told: one pledge can restore vision to four lives. The brief was to take that fact out of a pamphlet and put it somewhere an entire city centre would have to look up at.
SkyLit flew 200 drones above Brigade Gateway, Bengaluru, in a sequence written as an argument rather than a highlight reel. A human eye rose cradled inside a pair of cupped hands, the gift, held carefully. A face formed next, one eye dark and the other lit in blue, the moment sight comes back. A smile followed. Then the ask itself: "PLEDGE EYES," above the Narayana Nethralaya name and its eye-and-feather mark, held long enough for every phone in the plaza to capture it.
See the story behind this show, more drone shows in Bangalore, and what else goes into corporate drone shows.